Copywriting: What is it anyway?

Copywriting: What is it anyway?

When I introduce myself and mention that I’m a Copywriter, people look at me and smile with a blank look in their eyes. I’m sure they’re usually thinking “What the hell is a Copywriter?”, or asking, “Like for copyright of inventions or property?” Please don’t confuse...
The Top 3 reasons business owners don’t write their own copy

The Top 3 reasons business owners don’t write their own copy

I was writing some website content for a new client recently and it got me thinking, “Why aren’t they writing their own, what are the main reasons many don’t?” I had a think and did some research; let’s take a look at the top three reasons:   1. Lack of time Well...