Do you know your ideal customer?

Do you know your ideal customer?

Knowing and truly understanding your ideal customer is a vital part of a profitable and purposeful business.  It helps you create better products and services, write better copy and focus your time and energy on the important aspects of your business. Doing so, will...
I can write. Why do I need you?

I can write. Why do I need you?

In a recent meeting, I was slightly challenged when a potential client said: “I can write! Why do I need you?” Admittedly, I was slightly taken a back as I had never been asked this question before.  After pausing, I responded with, “I’m glad you asked. I need...
My greatest lessons in business so far

My greatest lessons in business so far

  Starting your own business can be daunting to say the least! In my latest blog, I look back on my business journey so far and share some of the greatest lessons I’ve learned, so that you too, may feel more confident in starting your own business journey.  ...