You need a blog to help you grow your Perth business, but you don’t know how to get started. Every business owner has been there, so you’re certainly not alone.

What should you write about? How do you get people to read it? And how do you make sure that your blog is optimised for search engines? You’ve come to the write (right) place.

In this blog article, we’ll talk about the importance of using keywords in your blogs when blogging for your business, and how a Perth blog writer can help.

What are blog keywords?

But first, what are keywords?

Keywords are words or phrases that people use when searching for something online. For example, if someone searches for a “Perth copywriter” like me or wants to know “how much does a content writer charge?” they’re probably looking to engage a local copywriter or content writer.

Let’s dive into 4 reasons you need keywords in your blogs.


1. Communicate to Google

The right keywords within your blogs communicate to Google that your content is a relevant match.

Without these, there’s no way for Google to know that your blog is going to answer a certain question for your target market.


2. Understand your target market

When it comes to keywords, you need to do research.

This research, helps you understand the way your target audience describes and looks for your products or services.

It also shows you how people ask for more information on your topics when using Google.

3. Increase conversions

Do all your competitors have blogs on their website with the right keywords? Probably not.

This puts you ahead of the game and helps your ideal customers find you before they find your competitors, thus increasing conversions.

Check out this article on conversation rate optimisation (CRO) to learn more.


4. Create useful blog content

When you’re armed with the words and phrases your target market is likely to use, you can come up with ideas for new, creative and useful content.

You can also optimise this to match their intent and answer all their burning questions.


There is so much more that keywords within your blogs can do for your business, they can even help you increase brand recognition and build authority within your industry.

And, as you can see, writing blogs is about more than just finding the right words; it’s also about knowing what your target market is searching for, so you can ensure they find you!

Don’t have time to find these keywords and create useful content for your ideal customers yourself? That’s where Perth blog writers at Craven Content come in.

Get in touch and ask more about our range of blog bundles and packages today

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