Customers of the 21st century crave and demand more from all businesses they interact with online than ever before and this includes yours. They want to engage with your brand, get to know you, and discover why they should choose you over that other business offering a similar jam.
Oh, and they often want to achieve all this quite quickly too, so time is of the essence.
The way in which websites are built and designed, and the quality of the written content within them, sway potential customers more than you may know. So, getting these things right, is more important than ever.
Read more from Perth website content writer, Sami Craven to discover 5 tips to write killer website content.
1: Address your audience
When it comes to your website content, you’re not writing for you, you’re writing for your audience. So, if you’re not going to address them first and foremost, then you may as well not even bother.
Please, don’t start writing until you have thought about your audience and asked yourself the following questions:
- Who is my target audience?
- What type of information will benefit my target audience?
- What will interest my target audience?
- What type of language is my target audience more likely to respond to?
- What are their fears, worries and concerns?
- What do they need?
- What is the problem they need solving?
Only once you’ve figured all this out, will you be able to create and write website content that addresses your target audience and your target audience only.
2: Build your business brand
This brings us to your brand.
Your brand is how your business identifies itself and how customers recognise and experience it.
In the words of Jeff Bezos, Founder of Amazon, “Your brand is what people say about you when you’re not in the room.”
Without a brand, how will customers get to know and recognise you, let alone choose to buy from you?
Strong, iconic brands are memorable and stick in consumer’s minds… Think of a high-powered vacuum, then think of nice and affordable furniture you have to put together yourself, and finally a fizzy dark coloured drink – it’s no coincidence that you probably thought of; Dyson, IKEA and Coca Cola. They created their brands this way for a reason.
Whilst I’m not saying you’re going to become a world-renowned brand overnight, below are a few simple starting points to develop your very own business brand and make it shine bright in your website content as well as the minds of your potential customers.
- Develop your unique identity and tone of voice and make this consistent
- Establish your brand personality – Do you want to be clear and professional? Fun and quirky? How about all four?
- Commit 100% to nurture and uphold your business brand and what you want it to be
- Find your own brand words and use them everywhere
3: Remember the four C’s
Waffles are best served with strawberries and maple syrup. Waffles (aka waffling) shouldn’t be anywhere in or near your website content. Just like waffles, your website content should be short and sweet.
When writing your website content, keep yours:
Less is more. Let’s move on.
4: Provide value and evoke emotion
One of the main goals of writing killer website content is to make it shareable – to make customers want to share what they read with their friends and family. And what better way to advertise your business for free than with social media sharing?
What makes content shareable? Value. We all LOVE value. Tips and tricks for your customer within website content provide tons of it.
On that note, make your content emotional, too. One of the ways you can do this is with a story – a story that grabs attention is one that isn’t quickly forgotten. Memory strongly links to emotions, so make ‘em laugh, smile, feel all warm and fuzzy inside and/or cry.
Bonus points if you manage to evoke all four!
5: Hire a Perth Website Content Writer
Don’t have the time to write your own killer website content? I hear you.
You can still get results and get a Perth copywriter at Craven Content to help your business shine.
At Craven Content, we write website content that will:
- Entrance your target market with the power of words
- Engage and inspire and get your readers saying “Me too! I need this.”
- Get your brand, story, products and services out into the big wide world.
A strong website with killer content addresses its audience, has an identifiable business brand, is clear and concise, provides value and evokes emotion.
We all have a story within us. Stories of desires, business beginnings and deliverables – but not all of us have the words to express them – and that’s okay, we can’t all be good at everything.
Don’t worry, I’ve got the words to help you express your desires and make them happen, magically.
Need help getting killer website content out there and online? Contact Craven Content to find out more about Perth website content writing services today.