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A little magic for your business

Do you know your ideal customer?

Knowing and truly understanding your ideal customer is a vital part of a profitable and purposeful business.  It helps you create better products and services, write better copy and focus your time and energy on the important aspects of your business. Doing so, will...

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I can write. Why do I need you?

In a recent meeting, I was slightly challenged when a potential client said: “I can write! Why do I need you?" Admittedly, I was slightly taken a back as I had never been asked this question before.  After pausing, I responded with, “I’m glad you asked. I need...

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My greatest lessons in business so far

  Starting your own business can be daunting to say the least! In my latest blog, I look back on my business journey so far and share some of the greatest lessons I’ve learned, so that you too, may feel more confident in starting your own business journey.  ...

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Finding my WHY

If you’re a fellow small business owner like myself, or are a fan of anything motivational, you’re bound to have heard of a man named Simon Sinek.  You’re also bound to have heard the term ‘Finding your WHY’. For those of you who don’t know what I’m on about it… Simon...

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A year in the life of Craven Content

Today marks one whole year since I began my business and in the midst of all of my joy and pride, I wanted to share the journey of my first year with you all…   Reflection Tonight, as I sit here sipping on a glass of Taylor’s Jaraman 2014 Shiraz (not my usual $10...

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Social Media for Business – The dos and the don’ts

Looking for a new way to market your business? Social Media is one of the very best tools to use! Maybe you’re brand new to social media, or maybe you tweet and post photos on Instagram on a regular basis.  Regardless, there is a difference between using social media...

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4 Reasons your business needs a blog

No matter what your business, blogging is a vital marketing tool which should never be overlooked. Here are a few reasons why:   1. Drive baby drive  For every blog post, there is one more indexed page on your website.  Why does this matter? You might ask....

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Copywriting: What is it anyway?

  When I introduce myself and mention that I’m a Copywriter, people look at me and smile with a blank look in their eyes. I’m sure they’re usually thinking “What the hell is a Copywriter?”, or asking, “Like for copyright of inventions or property?” Please don’t...

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