A little magic for your business
Working from Home – A beginner’s guide
Working from home is both a pleasure and a pain. While I could sit here and list the pros (comfort, P.Js, absence of commute) and the cons, I won’t. In this strange new world we live in, where we’re staying home to save lives – those of us still fortunate to have jobs...
Copy and content through the Covid-19 Crisis and beyond
2020 – so far, it’s brought us catastrophic bush fires, the Covid-19 pandemic and possibly a global recession of epic proportions. In recent weeks, Covid-19 has brought fear, uncertainty and challenges across the world – for individuals, our economy and...
Why your business needs a tone of voice
Tone of voice; how words are spoken, messages are relayed – I’m not talking about this though. I’m talking about the tone of voice of your business. That’s right, businesses have a tone of voice too, but it’s not about changing your pitch, volume or tempo in the...
Why great content is well worth the wait
Craven (great) content? Don’t rush, because it’s well worth the wait. Recently, I’ve had many potential clients expecting me to get started on their content right away. Sorry, not happening. Why? Well, what is one of the many signs of a great Perth Copywriter and...
Writing a business blog? Include these 6 things
So, you’ve decided to kick your marketing game up a notch and want to write a business blog - this is a very wise decision and I’m super proud of you! When written correctly and consistently, blogs are a highly effective marketing tool. For optimum effect, there are a...
Why Copywriting is Emotional
We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain. Emotional Copywriting When writing copy, you...
Small Business – A roller coaster worth the ride
Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...
The business of procrastination – Emotional or just plain lazy?
The business of procrastination. It’s real. I do it. I think we all do it. But why? What is procrastination? The meaning of procrastination is simple. According to the Google dictionary, procrastination is the action of delaying or postponing something. Finding...
Writer’s Block – Is it real?
Writer’s Block. Is it real? Or just a figment of our imagination? Whether it’s real or not. I get it! I procrastinate, I pace around the house with a self-pitying expression on my face, I eat, I make too many cups of tea, I clean the kitchen, I google things, I even...
Running a business solo? You need to read this
Recently, I wrote about my struggle and how I got from struggle to strength and the business networking communities that helped. Some of these communities are: The BNI High Flyers Inspired Women Social Media Perth Like Minded Bitches Drinking Wine (yes, that is the...
From Struggle, to Strength – My first official year in business
As an only child, who thoroughly enjoys her own company, has been single for five years and lived alone for two, being solo is something I am more than used to. This is why, starting my own solo business from home, seemed like it was going to be a piece of cake (yes,...
You may mean business, but it’s okay to say no!
Today I said no. I said no to a potential client. I said no for the first time in my business. I bet you’re thinking, “She must be crazy!” But first, let me explain… A potential client wanted some website copy written within 3 business days. I knew that...