Blog
A writer's musingsWriting tips and a little magic for your business
Why Your Business Needs a Content Strategy
As a Perth Content Writer, some of my most valued advice is not to create content just for the sake of creating content. Words, the bread and butter of content, are used to inform, persuade, evoke emotion, understand and inspire. So, don’t just create content for the...
How to make your business more approachable
Leads, long-lasting connections, sales and viability – it’s what businesses want and what we need! Whether we sell house and land packages, write wonderful words, or operate a boutique bouquet delivery service, if we don’t have clients, we don’t have a business. So,...
Write for Google, but write for your readers first
If we want to get technical, writing for Google is necessary to get your website seen, content read and business booming. We can’t just write for Google though. If we want to get real, if we want our readers to soak up all our wordy goodness and get results, we need...
How to boost your business with LinkedIn
LinkedIn – it’s essentially the Facebook of business. However, rather than ‘liking’ your family’s holiday photos or sending memes to your friends, you post and share relevant, relatable and professional content that may be meaningful and engaging to your...
Working from Home – A beginner’s guide
Working from home is both a pleasure and a pain. While I could sit here and list the pros (comfort, P.Js, absence of commute) and the cons, I won’t. In this strange new world we live in, where we’re staying home to save lives – those of us still fortunate to have jobs...
Copy and content through the Covid-19 Crisis and beyond
2020 – so far, it’s brought us catastrophic bush fires, the Covid-19 pandemic and possibly a global recession of epic proportions. In recent weeks, Covid-19 has brought fear, uncertainty and challenges across the world – for individuals, our economy and...
Why your business needs a tone of voice
Tone of voice; how words are spoken, messages are relayed – I’m not talking about this though. I’m talking about the tone of voice of your business. That’s right, businesses have a tone of voice too, but it’s not about changing your pitch, volume or tempo in the...
Why great content is well worth the wait
Craven (great) content? Don’t rush, because it’s well worth the wait. Recently, I’ve had many potential clients expecting me to get started on their content right away. Sorry, not happening. Why? Well, what is one of the many signs of a great Perth Copywriter and...
Writing a business blog? Include these 6 things
So, you’ve decided to kick your marketing game up a notch and want to write a business blog - this is a very wise decision and I’m super proud of you! When written correctly and consistently, blogs are a highly effective marketing tool. For optimum effect, there are a...
Why Copywriting is Emotional
We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain. Emotional Copywriting When writing copy, you...
Small Business – A roller coaster worth the ride
Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...
The business of procrastination – Emotional or just plain lazy?
The business of procrastination. It’s real. I do it. I think we all do it. But why? What is procrastination? The meaning of procrastination is simple. According to the Google dictionary, procrastination is the action of delaying or postponing something. Finding...