by Sami Craven | Feb 26, 2020 | Business, Copywriting
Tone of voice; how words are spoken, messages are relayed – I’m not talking about this though. I’m talking about the tone of voice of your business. That’s right, businesses have a tone of voice too, but it’s not about changing your pitch, volume or tempo in the...
by Sami Craven | Nov 19, 2019 | Copywriting
Craven (great) content? Don’t rush, because it’s well worth the wait. Recently, I’ve had many potential clients expecting me to get started on their content right away. Sorry, not happening. Why? Well, what is one of the many signs of a great Perth Copywriter and...
by Sami Craven | Aug 29, 2019 | Blogging, Copywriting
So, you’ve decided to kick your marketing game up a notch and want to write a business blog – this is a very wise decision and I’m super proud of you! When written correctly and consistently, blogs are a highly effective marketing tool. For optimum effect, there...
by Sami Craven | Jul 30, 2019 | Copywriting
We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain. Emotional Copywriting When writing copy, you...
by Sami Craven | Jul 20, 2019 | Business
Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...
by Sami Craven | Jul 8, 2019 | Business
The business of procrastination. It’s real. I do it. I think we all do it. But why? What is procrastination? The meaning of procrastination is simple. According to the Google dictionary, procrastination is the action of delaying or postponing something. Finding...
