Why Your Business Needs a Content Strategy

Why Your Business Needs a Content Strategy

As a Perth Content Writer, some of my most valued advice is not to create content just for the sake of creating content. Words, the bread and butter of content, are used to inform, persuade, evoke emotion, understand and inspire. So, don’t just create content for the...
How to make your business more approachable

How to make your business more approachable

Leads, long-lasting connections, sales and viability – it’s what businesses want and what we need! Whether we sell house and land packages, write wonderful words, or operate a boutique bouquet delivery service, if we don’t have clients, we don’t have a business. So,...
Write for Google, but write for your readers first

Write for Google, but write for your readers first

If we want to get technical, writing for Google is necessary to get your website seen, content read and business booming. We can’t just write for Google though. If we want to get real, if we want our readers to soak up all our wordy goodness and get results, we need...
How to boost your business with LinkedIn

How to boost your business with LinkedIn

  LinkedIn – it’s essentially the Facebook of business. However, rather than ‘liking’ your family’s holiday photos or sending memes to your friends, you post and share relevant, relatable and professional content that may be meaningful and engaging to your...
Working from Home – A beginner’s guide

Working from Home – A beginner’s guide

Working from home is both a pleasure and a pain. While I could sit here and list the pros (comfort, P.Js, absence of commute) and the cons, I won’t. In this strange new world we live in, where we’re staying home to save lives – those of us still fortunate to have jobs...