4 Reasons your blog needs keywords

4 Reasons your blog needs keywords

You need a blog to help you grow your Perth business, but you don’t know how to get started. Every business owner has been there, so you’re certainly not alone. What should you write about? How do you get people to read it? And how do you make sure that your...
3 reasons you need a proofreader for your business

3 reasons you need a proofreader for your business

Everybody has their strong points and struggles. Some of us have a knack for crunching numbers, whilst others are musical maestros or perhaps blossoming bakers. As Perth proofreaders, the Craven Content team made up of Sami and Kate, hold our way with words as our...
3 Tips for copy that sells

3 Tips for copy that sells

Words on paper or your digital screen have been written with many intentions in mind. You see, there are words that make you feel things – like powerful poetry or perhaps a moving social media post. Then there are books and articles that inform, intrigue, and excite...
How to create call to actions that work

How to create call to actions that work

  In the marvelous, yet sometimes mysterious world of marketing, a ‘call to action’ (CTA) is defined as a piece of content intended to prompt a viewer, reader, or listener to perform a specific act. You can find said CTAs all throughout websites (well, the good...
Meet the Team: Kate – Content Writer

Meet the Team: Kate – Content Writer

Craven Content is expanding and it’s time for you to meet the newest member of the team!   Meet the team Hi, I’m Kate and I’m a local Perth content writer, sometimes copywriter, and an open ear to all Sami’s (founding word wizard) weird and wonderful ideas...