Why your business needs a tone of voice

Why your business needs a tone of voice

Tone of voice; how words are spoken, messages are relayed – I’m not talking about this though. I’m talking about the tone of voice of your business. That’s right, businesses have a tone of voice too, but it’s not about changing your pitch, volume or tempo in the...
Why great content is well worth the wait

Why great content is well worth the wait

Craven (great) content? Don’t rush, because it’s well worth the wait. Recently, I’ve had many potential clients expecting me to get started on their content right away. Sorry, not happening. Why? Well, what is one of the many signs of a great Perth Copywriter and...
Why Copywriting is Emotional

Why Copywriting is Emotional

We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain.   Emotional Copywriting When writing copy, you...
Small Business – A roller coaster worth the ride

Small Business – A roller coaster worth the ride

Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...