Why your business needs a tone of voice

Why your business needs a tone of voice

Tone of voice; how words are spoken, messages are relayed – I’m not talking about this though. I’m talking about the tone of voice of your business. That’s right, businesses have a tone of voice too, but it’s not about changing your pitch, volume or tempo in the...
Why great content is well worth the wait

Why great content is well worth the wait

Craven (great) content? Don’t rush, because it’s well worth the wait. Recently, I’ve had many potential clients expecting me to get started on their content right away. Sorry, not happening. Why? Well, what is one of the many signs of a great Perth Copywriter and...
Why Copywriting is Emotional

Why Copywriting is Emotional

We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain.   Emotional Copywriting When writing copy, you...
Writer’s Block – Is it real?

Writer’s Block – Is it real?

Writer’s Block. Is it real? Or just a figment of our imagination? Whether it’s real or not. I get it! I procrastinate, I pace around the house with a self-pitying expression on my face, I eat, I make too many cups of tea, I clean the kitchen, I google things, I even...
Why you need quality copy on your website!

Why you need quality copy on your website!

Whether your small business is old or new, at one point or another, updating your website is something you will simply have to do! It could be a brand-new website, with new branding, new images, new everything – the whole shebang!  Or, you could simply update a few...