4 Reasons your blog needs keywords

4 Reasons your blog needs keywords

You need a blog to help you grow your Perth business, but you don’t know how to get started. Every business owner has been there, so you’re certainly not alone. What should you write about? How do you get people to read it? And how do you make sure that your...
3 Tips for copy that sells

3 Tips for copy that sells

Words on paper or your digital screen have been written with many intentions in mind. You see, there are words that make you feel things – like powerful poetry or perhaps a moving social media post. Then there are books and articles that inform, intrigue, and excite...
How to create call to actions that work

How to create call to actions that work

  In the marvelous, yet sometimes mysterious world of marketing, a ‘call to action’ (CTA) is defined as a piece of content intended to prompt a viewer, reader, or listener to perform a specific act. You can find said CTAs all throughout websites (well, the good...
8 copywriting myths busted

8 copywriting myths busted

Copywriters – who needs them, but most importantly – who are they? To put it simply, we’re the word nerds who know which words sell and which ones don’t. When you’re struggling with the wording for your website, or know you need meaningful written posts on your social...
Editing vs Rewriting – What’s the difference?

Editing vs Rewriting – What’s the difference?

The power of the written word holds incredible potential for achieving your end goal. From informing to inspiring, evoking an emotional response and call to action – writing is so much more than a collection of universal and unique symbols on a piece of paper or a...
How to keep it real for your customers

How to keep it real for your customers

We all crave connection, whether we admit to it or not. This not only translates to our personal lives like romantic relationships, friendships and family circles, but to our business relationships and buying decisions, too. As a business owner or someone with a...