8 copywriting myths busted

8 copywriting myths busted

Copywriters – who needs them, but most importantly – who are they? To put it simply, we’re the word nerds who know which words sell and which ones don’t. When you’re struggling with the wording for your website, or know you need meaningful written posts on your social...
Editing vs Rewriting – What’s the difference?

Editing vs Rewriting – What’s the difference?

The power of the written word holds incredible potential for achieving your end goal. From informing to inspiring, evoking an emotional response and call to action – writing is so much more than a collection of universal and unique symbols on a piece of paper or a...
How to keep it real for your customers

How to keep it real for your customers

We all crave connection, whether we admit to it or not. This not only translates to our personal lives like romantic relationships, friendships and family circles, but to our business relationships and buying decisions, too. As a business owner or someone with a...
5 Tips to write killer website content

5 Tips to write killer website content

Customers of the 21st century crave and demand more from all businesses they interact with online than ever before and this includes yours. They want to engage with your brand, get to know you, and discover why they should choose you over that other business offering...
How a copywriter helps your business grow

How a copywriter helps your business grow

Decided to start your own business venture? Perhaps you’re wanting to grow your existing one. There are many ways a copywriter helps your business grow. Read more from Perth copywriter, Craven Content, to find out how.   A copywriter gets your business seen  ...
Write for Google, but write for your readers first

Write for Google, but write for your readers first

If we want to get technical, writing for Google is necessary to get your website seen, content read and business booming. We can’t just write for Google though. If we want to get real, if we want our readers to soak up all our wordy goodness and get results, we need...