Why Copywriting is Emotional

Why Copywriting is Emotional

We are emotional creatures. Which is why you need to remember that your readers, clients and potential clients are too emotional creatures, just like you and me. Why? Because copywriting is emotional. Let me explain.   Emotional Copywriting When writing copy, you...
Writer’s Block – Is it real?

Writer’s Block – Is it real?

Writer’s Block. Is it real? Or just a figment of our imagination? Whether it’s real or not. I get it! I procrastinate, I pace around the house with a self-pitying expression on my face, I eat, I make too many cups of tea, I clean the kitchen, I google things, I even...
Why you need quality copy on your website!

Why you need quality copy on your website!

Whether your small business is old or new, at one point or another, updating your website is something you will simply have to do! It could be a brand-new website, with new branding, new images, new everything – the whole shebang!  Or, you could simply update a few...
I can write. Why do I need you?

I can write. Why do I need you?

In a recent meeting, I was slightly challenged when a potential client said: “I can write! Why do I need you?” Admittedly, I was slightly taken a back as I had never been asked this question before.  After pausing, I responded with, “I’m glad you asked. I need...