Starting your own business can be daunting to say the least! In my latest blog, I look back on my business journey so far and share some of the greatest lessons I’ve learned, so that you too, may feel more confident in starting your own business journey.


Don’t worry if you don’t know what you’re doing


When I started Craven Content eighteen months ago, I had absolutely no idea what I was doing! Absolutely none!  And that’s okay! No one knows what they are doing when they’re starting out, I guarantee it!

I still don’t know what I’m doing sometimes, but I’m learning every day and that’s what counts.


Just do it!


I hear a lot of entrepreneurial minded people talk about their ideas, but that’s all they ever do – talk about them!

I also know people who come up with amazing ideas on a daily basis and they have the potential to do extremely well in business, but they won’t! Why? Because they spend so much time talking and planning their ideas, that they never actually put them into action!

So please, don’t spend months on end planning and making sure everything is just perfect for your potential business, because it will never ever be perfect!  Just do it! Get your idea out there and you’ll find your way eventually – I promise!

Hell, my business plan is still a work in progress, but if I waited until it was complete, I’d still be working for someone else!

Believe in yourself 

Self-belief is the cornerstone of success and it’s my belief in myself that has got me to where I am today and continues to keep me going.

If you don’t believe in yourself, you will not and cannot succeed! I really can’t stress this one enough!

We all have limiting beliefs and these negative thoughts and doubts will pop into your head from time to time (this is only natural and can’t always be controlled).  What you can control however, is how you respond to them!

I respond to them by treating them as if they were an annoying fly buzzing in my ear, brushing them away and replacing them with positive thoughts and self-belief.  I have positive affirmations on my mirror and office desk too – reading these aloud on a daily basis does wonders for the mind and the soul.


Find an accountability buddy 


Whether you hire yourself a professional business coach, ask a parent, or a friend, it’s important to have someone in your life who will hold you accountable.

Pick a reliable person who you’re comfortable with and ask them if they’ll be your accountability buddy.  Then, you can let them know when you have an important deadline, what your goals are for the month, what your sales target is for the year and how many potential clients you need to contact in a week.

To hold you accountable, your accountability buddy will follow up with you to make sure you’ve done what you need to do and what you’ve said you’d do.

When you’re working for yourself and most likely working alone, it can be very easy to push certain tasks to one side, move deadlines, or give up on certain goals, because you don’t have an employer setting KPI’s for you or have the risk of being fired hovering over your head, should you not meet them.

This is exactly why, having an accountability buddy is a must!


Don’t listen to everyone


When you’re starting out in business, there will be people presenting you with advice on a silver platter left, right and centre.  We all need advice, particularly from people who have been in business much longer than us.  However, receiving different advice from many different people can be extremely overwhelming! Whose advice do you take? Who’s right? Who’s wrong? Ah! The confusion!

My advice?  Don’t listen to everyone because you will end up being more confused than you were in the first place!

Pick a couple of people you look up to and trust and whose advice and knowledge you value and go to them when you need advice, rather than going to too many people and only take on board the information and tips with which you agree and feel comfortable.

Better yet, find yourself a personal mentor within your field (I’m still looking for mine).


Join a networking group


In the early days of business, chances are you’ll be working solo – this can get very lonely and isolating!

This is why joining a networking group is so important – a good networking group ensures regular contact with others, can offer meaningful connections and helps you to feel as though you’re part of a team.

Within a month of going out on my own on a fulltime basis, I was invited to join Business Networking International (BNI).  Since joining I have never looked back! We meet every Thursday for breakfast, discuss our different businesses, share thoughts and ideas and exchange referrals.  Not only have I made some meaningful connections and feel like I’m part of a team again, I have also received a considerable amount of business from it! – Bonus!


I hope my tips have been helpful and leave you feeling more confident in embarking on your business journey.

If you’d like some more tips about starting a business, or to find out how I can help your business shine, Contact Craven Content today!

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