Looking for a new way to market your business? Social Media is one of the very best tools to use!

Maybe you’re brand new to social media, or maybe you tweet and post photos on Instagram on a regular basis.  Regardless, there is a difference between using social media for personal use and for business use, and you must learn the difference!

Here are some dos and don’ts for using Social Media for business:


Do think about your target audience

Before posting anything in business, it’s important to remember who your target audience is.

If you own a hairdressing salon, it is likely that your target audience is females.  If you own a hardware store, then your target audience is more likely to be males.

Remember this before you post anything and ask yourself questions like:

  • “What would my target audience like to see?”
  • “What is important to my target audience?”
  • “Is this post going to be relevant to my target audience?”


Don’t post selfies

Come on people, do I really need to explain this one?


Do schedule your posts  

As a business owner, I know how difficult it can be to find the time to post on Social Media, let alone be able to come up with interesting and insightful posts at the drop of a hat!

The easiest way to post on social media is to allocate about an hour each week, to come up with post ideas and to create a Social Media calendar.

Once you have a weeks’ worth of posts mapped out, you can schedule them all by using a Social Media Management System, such as Buffer or  Hootsuite.

By doing this, you don’t have to think about it for another week and you avoid posting rushed and poor quality content.


Don’t post about your personal life

Unless your amazing holiday, latest manicure or your child’s first tooth, directly relates to your business, don’t post about it on your business page.

Your clients and potential clients are highly unlikely to give a sh**t, and it’s not very professional.

So, just to be safe, stick to topics directly related to your business, and the business world.


Do pay for results

Social Media is now becoming one of the most effective advertising mediums, and Instagram, Facebook, LinkedIn and Twitter all offer various advertising options.

I myself use Facebook for the majority of my business advertising and find it highly effective.  Using some of Facebook’s brilliant number of advertising options, can boost the traffic of your posts and increase audience engagement by a substantial number.

Like anything, the more you pay, the more you get.  However, you don’t have to spend an arm and a leg to run an advertising campaign.  I myself spend as little as $50 per month on my Social Media advertising and I am still able to get my desired results!


Don’t cross post

What do I mean by cross posting? – I mean posting the same post between various social media platforms.

I will use the hashtag as an example:  Let’s say you post a picture on Instagram and type around 15 hashtags within the comment, and then you attempt to share this same post via Facebook and Twitter.

For starters, this won’t work on Twitter, because Twitter has a limit of 140 characters per post – Limit your hashtags to one or two on Twitter, to avoid using up all of your characters on hashtags.

For Facebook, this will work.  However, it’s best to limit your hashtags on here too, as not to overwhelm people.

So, don’t be lazy, write an individual post for each platform, and make it suit that particular platform’s requirements and features – It’s not that hard.  I promise!



Social Media really is one of the very best tools to market your business, so what are you waiting for? – Get on board!

Need some help using Social Media for your business? Contact Craven Content today!

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