The power of the written word holds incredible potential for achieving your end goal.
From informing to inspiring, evoking an emotional response and call to action – writing is so much more than a collection of universal and unique symbols on a piece of paper or a computer screen.
When it comes to writing for business, it’s essential to get it right. While you may have the ideas, how they flow from your fingers to the page, may not express the same intent.
This is where you may need a copyeditor – a professional who revises written words to enhance readability, form, function and ensure the finished results (the ‘copy’) is free of grammatical and spelling mistakes.
Contrary to popular belief, the definitions of copyediting and complete rewriting by a trained professional are not interchangeable.
Want to know the difference between copyediting and rewriting?
Read more from the Perth editing services extraordinaires at Craven Content to get enlightened.
Do you need copywriting or copyediting?
That’s the million-dollar question. Let’s define the roles that copyediting and rewriting play in the wonderful world of writing.
The role of the copywriter is simple really – to write words, write them well.
Essentially, a copywriter writes text for the purpose of advertising and marketing – to increase brand awareness and persuade a person to take a particular action. That’s me!
Copyediting (I offer this too) doesn’t change the tone of voice, angle or approach of written works, but does address the following:
- Purpose and intent
- Introduction and audience
- Organisational flow
- Focus and clarity
- Content length, advice and feedback.
The role of the proofreader
Okay so now you know the difference between a copywriter and copyeditor – so where does a proofreader fit into the equation?
Proofreading is the final step in this process, taking place after copyediting, or copywriting (a complete rewrite or write from scratch).
Proofreading picks up and rectifies:
- Misspellings and improper word usage
- Grammar and punctuation mistakes
- And any other errors.
The good news? When you rely on Craven Content for Perth editing and writing services, proofreading is always a complimentary addition.
Not too sure what you need for your project? You need only ask for advice and a free, personalised quote.
Get clarity with Craven Content
It’s copywriters and copyeditors like myself who relish in clarity – turning robotic copy into remarkable and ‘maybe’ customers into die-hard fans.
So, if you seek only a touch-up of your written work for readability and an error-free end result – you need my Perth editing services, be they structural editing, copyediting, or proofreading.
However, if you’re unhappy with your outdated and poorly written copy of yesteryear, it’s not editing you need, it’s an entire rewrite. Get in touch with yours truly, a Perth Copywriter for refreshed, rejuvenated, and lead-worthy copy and content.
Looking for a word wizard to help write copy and content for your business? Need someone to whip up magical words that sell or perhaps only assistance with minor editing and proofreading?
Reach out to Craven Content today to pinpoint exactly what you need and receive a free, personalised quote for your copy, content, and editing requirements.