As a business owner, you might be struggling to connect with your customers… This may have something to do with being (or more to the point – not being), personable, relatable and dare I say, a little vulnerable.

As a Perth Copywriter, I’m in the business of keeping it real and that means taking my walls down from time to time and sharing content that’s not always full of lollipops, sunshine and rainbows.

Why shouldn’t you be afraid to be vulnerable in business?

Read more from Craven Content to find out.


What is vulnerability in business?


Vulnerability: the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.

We see it with prey in the natural world (physically) and when people prey on our hearts in the human world (emotionally).

In the business world, vulnerability centres around breaking down barriers and declaring to the world that you, a successful business owner, aren’t perfect and neither is the path to owning and operating a business.


An example of vulnerability in business:

Case study: Yours truly, Sami Craven at Craven Content.

You best believe I have shared on my business socials:

  • My tears and fears
  • My near and actual meltdowns
  • Sleepless nights and brain-fog days
  • The procrastination place
  • How on Zoom meetings I do my makeup, hair and wear a smart business top, but wear PJs and slippers for a party down the bottom.

Sharing a part of yourself in this way works wonders, yes really, and as a Perth Copywriter, I’ll tell you exactly why…

So, you won’t be scared to share your trials and tribulations on your business socials in moderation.


Why you should be vulnerable in business


Can I let you in on a little secret? Customers love when business owners are vulnerable.

Why? Because we’re all only human, we have our flaws, we take backstreet and roundabout ways to get to where we are, we spill coffee on our favourite work attire, we cry on the floor and we work together as a team to get things done.

Why? People buy from people!

If you don’t show your personality, yourself and your true colours, then why would they buy from you? How can they possibly know who they’re buying from if you don’t tell them?

Introducing a bit about yourself through your website, business blogs and content strategy will assist in gaining customer trust, create an identifiable brand and give them a reason to buy from you.


Let a Perth Copywriter help you connect 


One of my most important roles is to get to know you and let you shine through in my writing.

I encourage my clients to allow their businesses to become brands with big personalities.

Remember, customers, love a:

  • Handful of honesty
  • Pinch of humour
  • Few drops of reality
  • Big squeeze of personality

Craven Content is unashamedly vulnerable. I put my business trials and tribulations out there to get people relating, connecting and sighing in relief.

Your existing and potential customers may want to know:

  • A bit about you
  • What kind of person you are
  • How you got to where you are today
  • Your biggest mistakes and lessons
  • Why you do what you do
  • And according to my post insights, they may even want to know what biscuits you like or what you wear when working from home.

Whether you like it or not, all this impacts their decision as to whether they’re going to buy from you.

Whatever it is that you choose to share, make it you, and make it real.


A Perth Copywriter and Content Writer will show you the ropes of business vulnerability and customer connection. Share your story and I’ll guarantee it reaches the right people (don’t worry about the rest).

Contact Craven Content today for a Perth copywriter to work wonders for your business.

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