Blog

A writer's musings

Writing tips and a little magic for your business

4 Reasons your blog needs keywords

4 Reasons your blog needs keywords

You need a blog to help you grow your Perth business, but you don't know how to get started. Every business owner has been there, so you’re certainly not alone. What should you write about? How do you get people to read it? And how do you make sure that your blog is...

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3 reasons you need a proofreader for your business

3 reasons you need a proofreader for your business

Everybody has their strong points and struggles. Some of us have a knack for crunching numbers, whilst others are musical maestros or perhaps blossoming bakers. As Perth proofreaders, the Craven Content team made up of Sami and Kate, hold our way with words as our...

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3 Tips for copy that sells

3 Tips for copy that sells

Words on paper or your digital screen have been written with many intentions in mind. You see, there are words that make you feel things – like powerful poetry or perhaps a moving social media post. Then there are books and articles that inform, intrigue, and excite...

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How to create call to actions that work

How to create call to actions that work

  In the marvelous, yet sometimes mysterious world of marketing, a ‘call to action’ (CTA) is defined as a piece of content intended to prompt a viewer, reader, or listener to perform a specific act. You can find said CTAs all throughout websites (well, the good...

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Meet the Team: Kate – Content Writer

Meet the Team: Kate – Content Writer

Craven Content is expanding and it's time for you to meet the newest member of the team!   Meet the team Hi, I’m Kate and I’m a local Perth content writer, sometimes copywriter, and an open ear to all Sami’s (founding word wizard) weird and wonderful ideas at...

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8 copywriting myths busted

8 copywriting myths busted

Copywriters – who needs them, but most importantly – who are they? To put it simply, we’re the word nerds who know which words sell and which ones don’t. When you’re struggling with the wording for your website, or know you need meaningful written posts on your social...

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Editing vs Rewriting – What’s the difference?

Editing vs Rewriting – What’s the difference?

The power of the written word holds incredible potential for achieving your end goal. From informing to inspiring, evoking an emotional response and call to action – writing is so much more than a collection of universal and unique symbols on a piece of paper or a...

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How to keep it real for your customers

How to keep it real for your customers

We all crave connection, whether we admit to it or not. This not only translates to our personal lives like romantic relationships, friendships and family circles, but to our business relationships and buying decisions, too. As a business owner or someone with a...

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The Power of Content Marketing for your business

The Power of Content Marketing for your business

Everybody loves a story. It’s how legends are made (from old wives tales, fables to superheroes), lessons are learnt, and dreams are created. Did you know storytelling helps businesses market themselves too? Storytelling has evolved these days into a term commonly...

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How to Find What Makes Your Business Unique

How to Find What Makes Your Business Unique

To grow, love and accept ourselves as a person we need to learn to love our differences, quirks, capabilities and strengths. We need to find what makes us unique. So, why should our business strategy be any different? As a Perth Copywriter and Content Writer, I’m in...

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A Birthday Gift for you!

A Birthday Gift for you!

2020 is coming to an end (finally) and my birthday is fast approaching, as is the very merry day we call Christmas... In the essence of being particularly merry this year, I’ve decided to give a birthday and Christmas gift to you! "What is this gift?" I hear you ask....

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