A little magic for your business
8 copywriting myths busted
Copywriters – who needs them, but most importantly – who are they? To put it simply, we’re the word nerds who know which words sell and which ones don’t. When you’re struggling with the wording for your website, or know you need meaningful written posts on your social...
Editing vs Rewriting – What’s the difference?
The power of the written word holds incredible potential for achieving your end goal. From informing to inspiring, evoking an emotional response and call to action – writing is so much more than a collection of universal and unique symbols on a piece of paper or a...
How to keep it real for your customers
We all crave connection, whether we admit to it or not. This not only translates to our personal lives like romantic relationships, friendships and family circles, but to our business relationships and buying decisions, too. As a business owner or someone with a...
The Power of Content Marketing for your business
Everybody loves a story. It’s how legends are made (from old wives tales, fables to superheroes), lessons are learnt, and dreams are created. Did you know storytelling helps businesses market themselves too? Storytelling has evolved these days into a term commonly...
How to stay connected to your customers: Through thick and thin and everything in-between
Whether you’re an introverted homebody or an extraverted life of the party, we all crave connection. It could be in the form of a good book or TV show, or a lifelong friend, family member, or colleague who just “gets you.” Connection just feels…good. Many...
How to Find What Makes Your Business Unique
To grow, love and accept ourselves as a person we need to learn to love our differences, quirks, capabilities and strengths. We need to find what makes us unique. So, why should our business strategy be any different? As a Perth Copywriter and Content Writer, I’m in...
A Birthday Gift for you!
2020 is coming to an end (finally) and my birthday is fast approaching, as is the very merry day we call Christmas... In the essence of being particularly merry this year, I’ve decided to give a birthday and Christmas gift to you! "What is this gift?" I hear you ask....
Why you shouldn’t be afraid to be vulnerable in business
As a business owner, you might be struggling to connect with your customers... This may have something to do with being (or more to the point - not being), personable, relatable and dare I say, a little vulnerable. As a Perth Copywriter, I’m in the business of keeping...
5 Tips to write killer website content
Customers of the 21st century crave and demand more from all businesses they interact with online than ever before and this includes yours. They want to engage with your brand, get to know you, and discover why they should choose you over that other business offering...
How a copywriter helps your business grow
Decided to start your own business venture? Perhaps you’re wanting to grow your existing one. There are many ways a copywriter helps your business grow. Read more from Perth copywriter, Craven Content, to find out how. A copywriter gets your business seen ...
Why your brand language needs to be positive
Negativity gets you down and out – whether that’s negative vibes, a negative attitude, negative people and/or negative language. The written word, too, has the power of negativity, but also, positivity. Businesses have one chance to make a great first impression on...
Why Your Business Needs a Content Strategy
As a Perth Content Writer, some of my most valued advice is not to create content just for the sake of creating content. Words, the bread and butter of content, are used to inform, persuade, evoke emotion, understand and inspire. So, don’t just create content for the...