Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...

The business of procrastination. It’s real. I do it. I think we all do it. But why?   What is procrastination? The meaning of procrastination is simple. According to the Google dictionary, procrastination is the action of delaying or postponing something. Finding...

Recently, I wrote about my struggle and how I got from struggle to strength and the business networking communities that helped. Some of these communities are: The BNI High Flyers Inspired Women Social Media Perth Like Minded Bitches Drinking Wine (yes, that is the...

As an only child, who thoroughly enjoys her own company, has been single for five years and lived alone for two, being solo is something I am more than used to. This is why, starting my own solo business from home, seemed like it was going to be a piece of cake (yes,...

Today I said no. I said no to a potential client. I said no for the first time in my business. I bet you’re thinking, “She must be crazy!” But first, let me explain… A potential client wanted some website copy written within 3 business days.  I knew that...

I’m a big believer in the fact that it’s okay to share something personal about yourself.  It’s okay to be real and it’s okay to be a little vulnerable, even in the business world. Why?  Because people buy from people and if you don’t show your personality, yourself...

Knowing and truly understanding your ideal customer is a vital part of a profitable and purposeful business.  It helps you create better products and services, write better copy and focus your time and energy on the important aspects of your business. Doing so, will...