Negativity gets you down and out – whether that’s negative vibes, a negative attitude, negative people and/or negative language. The written word, too, has the power of negativity, but also, positivity. Businesses have one chance to make a great first impression on...

As a Perth Content Writer, some of my most valued advice is not to create content just for the sake of creating content. Words, the bread and butter of content, are used to inform, persuade, evoke emotion, understand and inspire. So, don’t just create content for the...

Leads, long-lasting connections, sales and viability – it’s what businesses want and what we need! Whether we sell house and land packages, write wonderful words, or operate a boutique bouquet delivery service, if we don’t have clients, we don’t have a business. So,...

  LinkedIn – it’s essentially the Facebook of business. However, rather than ‘liking’ your family’s holiday photos or sending memes to your friends, you post and share relevant, relatable and professional content that may be meaningful and engaging to your...

Working from home is both a pleasure and a pain. While I could sit here and list the pros (comfort, P.Js, absence of commute) and the cons, I won’t. In this strange new world we live in, where we’re staying home to save lives – those of us still fortunate to have jobs...

  2020 – so far, it’s brought us catastrophic bush fires, the Covid-19 pandemic and possibly a global recession of epic proportions. In recent weeks, Covid-19 has brought fear, uncertainty and challenges across the world – for individuals, our economy and...

Wow. 3 years. 3 years since I decided to start a little business called Craven Content! At that time, I was working a full-time job in financial planning (of all things) and had absolutely no idea how I’d start a business, but my passion for writing drove me and I...